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Prediction Of Crops Methodology Using Data Mining Techniques

Kunal Bhushan Ranga

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Impact Of Ad Blocking On Digital Marketing Effectiveness

Nikita Kadse, Dr. Naresh B , Dr. Poorna Chandra, Dr. Yachna Gharde, Dr. Ashutosh Shukla

CrossRef DOI URL : https://doi.org/10.31426/ijesti.2023.3.3.3312

The fleetly growing expenditure on digital advertising, the effectiveness of the functioning of digital marketing is getting less and less visible. A miracle that stifles the effectiveness of digital marketing and deteriorates the ROI (return on investment) of advertisers has been the wide practice of blocking advertising, known as Ad-blocking..

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