ISSN: 2582 - 9734

Past Issue

Impact Of Ad Blocking On Digital Marketing Effectiveness

Nikita Kadse, Dr. Naresh B , Dr. Poorna Chandra, Dr. Yachna Gharde, Dr. Ashutosh Shukla

CrossRef DOI URL : https://doi.org/10.31426/ijesti.2023.3.3.3312


The fleetly growing expenditure on digital advertising, the effectiveness of the functioning of digital marketing is getting less and less visible. A miracle that stifles the effectiveness of digital marketing and deteriorates the ROI (return on investment) of advertisers has been the wide practice of blocking advertising, known as Ad-blocking..

AI in Healthcare: Reinforcement Learning – Based Intelligent Decision Support for Personalized Treatment Plans

Praveenkumar Repudi , Pooja Upadhyay

CrossRef DOI URL : https://doi.org/10.31426/ijesti.2023.3.5.3313


Methodologies that are driven by artificial intelligence provide a data-focused approach to improve the accuracy of diagnoses, enhance the efficacy of treatment, and remove disparities in medical decisions. All of these aspects are becoming increasingly significant in the field of precision medicine. This research is being conducted with the primary purpose of developing an intelligent decision support system (IDSS) that functions through the use of reinforcement learning in order to provide treatment suggestions that are not only adaptable but also tailored. .

Call For Papers

June

2025

Call For Papers
June 2025
June

30

Publication:
30-June-2025