ISSN: 2582 - 9734

Past Issue

How Advertisements Shape Consumer Perception and Brand Loyalty in India

Dr. Rohit Sinha

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In India's diverse and rapidly evolving market, advertisements significantly influence consumer perception and foster brand loyalty. This paper examines how advertisements, through emotional appeals, aspirational messaging, celebrity endorsements, and culturally relevant content, shape consumer perceptions and drive brand loyalty across India's multifaceted demographic landscape..

Call For Papers

October

2025

Call For Papers
October 2025
October

31

Publication:
31-October-2025