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Machine Learning-Based Big Data Applications For E-Commerce Logistics

Abdul Khayyum Farooqui

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The Role of Online Reviews and Ratings in Shaping Consumer Purchase Decisions

Dr. Rohit Sinha

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In the digital era, online reviews and ratings have become pivotal in shaping consumer purchasing behaviour. These reviews provide valuable insights into product quality, serving as a form of social proof that influences trust and decision-making. Consumers increasingly rely on peer feedback over traditional advertising, leading businesses to actively manage online reputations..

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